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Niche Envy: Marketing Discrimination in the Digital Age
by Turow, Joseph
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| If the new goal of marketing is to customize advertisements according to a buyer's preferences and spending history -- or even by race, gender, and political opinions -- what does this mean for the 20th-century tradition of equal access to product information, and how does it affect civic life? Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. | | |
Published October, 2006
by MIT, Hardcover, 240 Pages, ISBN: 9780262201650, ISBN-10: 0262201658, List Price $29.95.
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