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Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
by Turow, Joseph
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| A surveillance revolution is taking place inside the brick-and-mortar stores where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow shows how merchants are using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. | | |
Published 20170117
by Yale, Hardcover, 344 Pages, ISBN: 9780300212198, ISBN-10: 0300212194, List Price $30.00.
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